AS THE WORLD OF SPORT EVOLVES, SO MUST YOU.
Technology will continue to transform fan engagement; investment in digital solutions will enable the ambitious to secure awareness and relevance.
We work with the leadership teams of established rightsholders and with entrepreneurs looking to make an indelible mark on sports. We help them understand how to capture the real value of their IP, attract investment to amplify their influence, and deploy ground-breaking tech to keep them one step ahead of their peers.
We advise sports IP owners on how to navigate the evolving landscape and make the most of every opportunity.
We help broadcasters, brands, investors, and innovators identify and secure the right partnerships and deliver strong growth.
CASE STUDY
Professional Fighters League
#2 MMA organisation with the mission to become #1.
Our impact
Global revenues up 60%, year on year
Launched PFL Europe in 100+ territories in <5 months
Developed models for 4 more regional PFL Leagues
Our approach
As part of its ambition to take over the #1 spot in MMA, PFL was looking for global media partners and investment, to launch regional leagues.
IRIS advised on the proposition and positioning and secured a landmark media and investment deal with DAZN to launch PFL Europe. IRIS is now leading on late-stage negotiations with investment and media partners in further territories, globally.
The IRIS team proved to be the best addition to our inhouse operation as we continue to deliver on our ambitious global growth plan. Through their network, diverse skill sets and due diligence, we are able to connect with new global blue-chip investors and strike commercial partnerships that have transformed the outlook of the PFL.
Pete Murray, CEO, PFL
