MEDIA AND SPORT HAVE NEVER BEEN CLOSER.
Streaming services provide a world of content, giving fans access to whatever they want, whenever they want it; as well as eroding attention capital, social media is supercharging debate and bringing new voices, new opinions, and new attitudes to the fore.
Our clients are rightsholders, broadcasters, content platforms and global brands, who look to us for advice on how to strike the deals that will bring them closer to their goals. We know the true value of sports IP and understand how to find lasting commercial and cultural partners to deliver strong growth.
We help rightsholders improve existing deals and also develop, source, and close new ones.
We find partnerships for brands and media channels that draw relevant audiences to their products and platforms.
CASE STUDY
LIV Golf
One of the most ambitious and challenging projects in sport.
Our impact
30+ inaugural rights deals and media partnerships
Coverage in 150+ territories (’22); 20 broadcast deals (’23)
Launched YouTube and Meta channels and LIVGolf+ (D2C OTT)
Our approach
Taking the concept all the way from PowerPoint to the fairway, IRIS helped develop and deliver the breakout story in sports. Under intense scrutiny and in the face of commanding incumbent brands, IRIS found traditional and digital broadcast partners for the inaugural LIV Golf Invitational Series and then went on to run the sales process for the LIV Golf League 2023, securing the initial long-term partners.
In a challenging landscape, IRIS provided great market intelligence and a road to success for the LIV Golf League. Our partnership with IRIS has delivered wide global distribution with top media platforms who are already fueling impressive viewership growth.
Will Staeger, Chief Media Officer, LIV Golf
