E1 appoints IRIS Sport Media to market media rights for Season 2 of the UIM E1 World Championship

Rodi Basso, CEO and Co-founder of E1, said: “E1 has defied expectations and broken records as a first year sports series in 2024, and we look forward to raising the bar even higher in 2025. We are confident this partnership with IRIS can bring us greater and wider audiences and take us to new heights next season and beyond.”

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Forward-looking’ boutique agency IRIS launched by Francini and ex-IMG duo